How great editing can improve your business
Many businesses don’t think they need an editor. After all, most people have been writing for years in their corporate positions, so it can be tempting to simply draft a manager into an unofficial editing services role. Here’s why that’s a bad idea.
- Most people think editing means proofreading. Proofreading – checking for typos, spelling, grammar and punctuation – makes up only around 10% of my workload. The other 90% is a high-value analysis of audience, language, argument, structure, tone, readability and factual accuracy.
- Nobody can accurately edit their own work. As a published author, I always hire a professional editor to review my manuscript drafts. If you’ve been working on the material for days, weeks, months, or even years, you’re too close to it – you’ll read what you want to read, not what’s actually there. An outside set of eyes is invaluable, not just for catching mistakes, but for questioning assumptions that everyone else in the organisation has overlooked.
- Editing is strategic thinking. According to the Project Management Institute, only 4–7% of leaders are considered skilled at strategic thinking. Good editors don’t just look at a document in isolation – we see where it fits internally with the organisation’s structure, planning, values and mission, and externally with its audience, marketing goals, competitors, and national and international context. These are skills that take years to develop, which is why you need a specialist.
Every organisation and every document is different, which is why I have a flexible, tailored approach. When you request a quote, we’ll discuss exactly what you need, but my services fall into these broad categories.
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