Storytelling for community groups

Here at Pure Arts Communications, among other things, I run two kinds of writing training – professional writing for organisations, and fiction writing (because, when I don’t have my PAC hat on, you can find me writing fiction under the name L.M. Merrington). One of the great misconceptions I encounter, however, is that the gulfContinue reading “Storytelling for community groups”

Authentic communication

One of the biggest sticking points for community organisations when it comes to outreach is worry about having to engage in ‘marketing’ or self-promotion. Terms like ‘personal brand’ can give the impression that we have to create something apart from ourselves, a persona that’s disconnected from who we really are. This is particularly alarming ifContinue reading “Authentic communication”