Useful Tools: Blogs

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on blogs. A blog (short for ‘weblog’) is a regularly updated site written in a conversational style. Blogs originally started out as online diaries written by individuals, butContinue reading “Useful Tools: Blogs”

Useful Tools: Crowdfunding

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on crowdfunding. ‘Crowdfunding’ refers to raising money from a large number of people to fund a project, small business, charity drive or other enterprise. The most common wayContinue reading “Useful Tools: Crowdfunding”

Useful Tools: Online petitions

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on online petitions. The petition as a means of instigating change has been around for hundreds of years, but gone are the days when putting together a petitionContinue reading “Useful Tools: Online petitions”

Useful Tools: Google Analytics

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on Google Analytics. Analytics is data about traffic to your website—such as how many people are visiting, where they’re from, which pages they visit, how long they stay,Continue reading “Useful Tools: Google Analytics”