Useful Tools: Social media management tools

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on social media management tools. With the proliferation of social media networks in recent years, it’s become increasingly difficult for businesses in particular to keep up with theContinue reading “Useful Tools: Social media management tools”

Useful Tools: Facebook ads

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on Facebook advertising.  What is it? Over the last two years, Facebook has been positioning itself as a ‘pay-to-play’ platform, meaning that businesses and organisations now need toContinue reading “Useful Tools: Facebook ads”