Useful Tools: Blogs

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on blogs. A blog (short for ‘weblog’) is a regularly updated site written in a conversational style. Blogs originally started out as online diaries written by individuals, butContinue reading “Useful Tools: Blogs”

Useful Tools: Social media management tools

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on social media management tools. With the proliferation of social media networks in recent years, it’s become increasingly difficult for businesses in particular to keep up with theContinue reading “Useful Tools: Social media management tools”

Useful Tools: Cloud storage

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on cloud storage. Cloud storage—where your documents are stored online in ‘the cloud’ rather than on your computer’s hard drive—has been around for a while now, but manyContinue reading “Useful Tools: Cloud storage”

Useful Tools: Crowdfunding

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on crowdfunding. ‘Crowdfunding’ refers to raising money from a large number of people to fund a project, small business, charity drive or other enterprise. The most common wayContinue reading “Useful Tools: Crowdfunding”

Useful Tools: Online petitions

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on online petitions. The petition as a means of instigating change has been around for hundreds of years, but gone are the days when putting together a petitionContinue reading “Useful Tools: Online petitions”

Useful Tools: Online graphic design sites

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on do-it-yourself online graphic design tools. It isn’t usually possible or necessary for community organisations to hire graphic designers for everything they produce. Although important documents are bestContinue reading “Useful Tools: Online graphic design sites”

When to call in the professionals

Because many volunteer organisations are operating on a shoestring budget, they’re often reluctant to spend money on professional design, editing or copywriting. This simplistic calculation, however, often fails to take into account the hidden economics of the decision. Reputational damage. The longer-term impact on your brand from appearing unprofessional can have flow-on effects that outweighContinue reading “When to call in the professionals”

Useful Tools: Google Analytics

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on Google Analytics. Analytics is data about traffic to your website—such as how many people are visiting, where they’re from, which pages they visit, how long they stay,Continue reading “Useful Tools: Google Analytics”

Useful Tools: Facebook ads

Every month I’ll be highlighting a free or low-cost tool that community groups and not-for-profits can use to improve their marketing and communications. This month’s focus is on Facebook advertising.  What is it? Over the last two years, Facebook has been positioning itself as a ‘pay-to-play’ platform, meaning that businesses and organisations now need toContinue reading “Useful Tools: Facebook ads”

Developing an effective mailing list

In December’s Useful Tools post, we looked at options for email list providers, and why it’s a good idea to use a service such as MailChimp. But once you’ve got your list set up, how can you best use it to reach your audience? Once you’ve decided to set up a mailing list, you needContinue reading “Developing an effective mailing list”