When to call in the professionals

Because many volunteer organisations are operating on a shoestring budget, they’re often reluctant to spend money on professional design, editing or copywriting. This simplistic calculation, however, often fails to take into account the hidden economics of the decision. Reputational damage. The longer-term impact on your brand from appearing unprofessional can have flow-on effects that outweighContinue reading “When to call in the professionals”

Why your organisation needs a style guide

Many organisations, especially those involved in the media or publishing industries, have a ‘house style’—a way of writing that is particular to that organisation and is set out in their style guide. The style guide’s purpose is not to determine what is ‘correct’ and ‘incorrect’, but rather to serve as a reference point if thereContinue reading “Why your organisation needs a style guide”

Working with freelancers

Many community groups and small nonprofits are operating on very tight budgets and are forced to do a lot of the day-to-day work themselves. But every now and again you’ll probably find yourself in a situation where you need to hire a professional to help you. If you decide that you need to hire aContinue reading “Working with freelancers”

5 steps for scoping a project

For many volunteer organisations or community groups, scoping out a large project can be a daunting task. We’ve all been there – when confronted with a massive undertaking, such as developing a new policy or procedure, it can be hard to know where to start. But learning to outline a project effectively is imperative –Continue reading “5 steps for scoping a project”