Many community groups and small nonprofits are operating on very tight budgets and are forced to do a lot of the day-to-day work themselves. But every now and again you’ll probably find yourself in a situation where you need to hire a professional to help you.
If you decide that you need to hire a professional writer, editor, designer or photographer, the chances are they’ll be a freelancer. They may be working as a sole trader or as a limited liability company, but either way you’ll be engaging a small business.
So how do you go about finding a freelance professional?
- Word of mouth. Most freelancers get at least some, if not the majority, of their work through word of mouth, so start by asking around. Like tradespeople, a good freelancer will get recommended.
- Industry bodies. Industry bodies, such as your local Society of Editors (or equivalent), usually have freelance registers. Going through an industry body will ensure the person you hire has the necessary training and experience.
- E-work sites. Many ‘e-work’ sites have popped up in recent years. Just a word of warning—you get what you pay for. You may find that you can get your work done cheaply through these sites, but this will often come at the cost of quality. If you’re not prepared to offer a fair price, you’ll find that highly skilled professionals won’t respond to your ad. In fact, many established freelancers don’t use these sites as they already get enough work through other means. These sites also run on commission, meaning that, unlike hiring a freelancer directly, not all your fee will go to the person who does the work.
Working with freelancers
Before you start working with a freelancer, there are a few things to bear in mind that will help keep the relationship running smoothly.
- Don’t ever ask a freelancer to work for ‘exposure’. Would you ask your local restaurant to give you your meal for free in exchange for ‘exposure’? No? Then why would you ask it of a creative professional? By doing this you also risk developing a reputation as a time-waster client—established freelancers won’t work with you and they’ll tell their networks. And apart from anything else, it’s just plain exploitative.
- Freelancers are small businesses. This means they have to cover the costs of everything usually borne by employers, such as tax and retirement fund payments, out of the fees they charge. So while a quote might seem high to you, remember that anywhere up to 50 per cent of it (depending on the freelancer’s financial arrangements) goes straight to the government. It also means that time is money, so don’t ask for a face-to-face meeting unless you’re prepared to have travel time built into the quote. Go for email, phone or Skype instead.
- Have a realistic budget. You get what you pay for, and what you’re paying for is the years of experience that established freelancers have behind them. The cost will vary according to the size of your project, the market in your location and the turnaround time, but it’s safe to say that $50 or $100 won’t cut it unless the job is very small.
- Know what you want and write it down clearly. Freelancers of all stripes do their best work when they’re properly briefed. The quote you receive should outline the scope of the project, and for anything beyond that you may be charged extra. So knowing what you want will help you avoid ‘scope creep’ and will save you money.
- Give them plenty of time. Rush jobs are always more expensive. Also, many experienced freelancers are booked up weeks or months in advance, so do some planning and enquire early.
- Make sure you understand and adhere to the terms and conditions. Many freelancers will have terms and conditions listed that you agree to by accepting a quote. Make sure you understand and adhere to these—especially regarding payment and intellectual property—and if you don’t like them, don’t accept the quote. Some freelancers may also get you to sign a contract, depending on their business and the size of your project.
- Pay on time. This is huge. Many established freelancers ask for full or partial upfront payment, and this is done for a very good reason—many clients don’t pay on time and freelancers have to pay their bills in the meantime. You are responsible for your organisation’s cash flow, not the freelancer, so if you don’t have the money to hire someone, don’t. You may be charged late fees if you fail to pay within the terms of the invoice, or in extreme cases you may be referred to a debt collection agency. In addition, many freelancers—especially graphic designers and photographers—won’t release the final product to you until the final payment has been received, and if you use the product without paying for it under these circumstances you’re violating their intellectual property and could leave yourself open to legal action. So make everyone’s lives easier and pay on time.
- Be flexible and easy to work with. All freelancers get the occasional client from hell, and they usually only work with them once. Don’t be that person. This means keeping communication open and recognising that the freelancer will probably need to fit you around other projects, so stick to agreed deadlines and keep your expectations reasonable.
Rapid changes to the workforce mean that more and more people are choosing to work for themselves. A good relationship with a freelancer can be of enormous benefit to your organisation, and a relatively small investment in something like professional graphic design can have huge payoffs in terms of your organisation’s professionalism and ability to reach its audience. And, as I never tire of saying, a little planning goes a long way!